Our Own Shops
AUGUST SABBE
augustsabbe. ee, augustsabbe.com
Co-founded a men’s underwear brand and scaled it from $0 to $350k in revenue within 19 months, driven primarily by Paid Social.
Key roles: Hands-on CMO, Paid Social
Joined at the zero-revenue stage and defined the brand story, marketing strategy, and action plan. Took a hands-on role across all marketing—from copywriting and website building to campaign management and execution.
Focused on the core growth drivers—Paid Social and Email—which proved most effective, scaling the brand from zero awareness into a six-figure business.
Stepped away from daily operations in August 2025 but remain a shareholder.