August Sabbe Men's Underwear Growth Story

augustsabbe.ee
augustsabbe.com

Co-founded a men’s underwear brand and scaled it profitably from $0 to $350k revenue in 19 months. Most revenue was generated through paid social media.

Joined at the zero revenue stage, defined the brand story, marketing strategy, and action plan. Was hands-on across all marketing—from copywriting and website building to campaigns and execution.

Focused on the growth drivers—Paid Social and Email—which proved most effective, scaling the brand from zero awareness into a profitable six-figure business.

Ecomdesire stepped away from daily operations in Aug 2025 but remains a shareholder.