August Sabbe Men's Underwear
The men's underwear brand was created by Honest Org (Ecomdesire) and his brother Andreas Org in early 2024.
Within the first 12 months we managed to grow it from 0 to $150k with marketing budget around $10k!
Zero to $150K: The Fast-Track Journey of Two Brothers
A Great Product & Brand Story
Your foundation for success starts here. A strong product backed by a compelling brand story is essential. This should be the heart of everything you do.
Meta Ads
We’ve invested around $9k in Meta Ads in 2024. While the directly attributed revenue is $65k, the real value lies in visibility—being seen on social media is vital for growth.
PR & Mainstream Media
Positive coverage in mainstream media boosts awareness and sales, especially in smaller markets like Estonia. We never paid for PR; our strong social media presence made the media come to us.
Email Marketing with Klaviyo
A welcome flow with a coupon is a game-changer for most shops. We also send a few short, entertaining newsletters each month to keep customers engaged without overwhelming them.